Booking new projects for Q1 2027

NeerajDana

Founder of Profract. Staff-level engineer for distributed systems, real-time platforms and production AI.

Through Profract, we help startups go from idea to a product in production, and help growing companies scale the systems behind it. I lead every engagement personally, drawing on 11+ years of owning production systems at Atlassian, ServiceNow and Egnyte.

11+years in production engineering
6companies, from banking to AI
8engineers led as team lead
3high-severity incidents commanded

Expertise

The hard parts, done well.

Four areas we go deep on, each proven in production at companies where failure was expensive.

Distributed & event-driven systems

Microservices and high-throughput pipelines designed for retries, ordering and failure, not just the happy path.

Event-driven telemetry platform at Trianz · enterprise cloud migration at Atlassian

Kafka · Node.js · TypeScript · Python · Go · AWS · Azure

Real-time sync & data

Keeping data correct as it moves between systems, and fast once it gets there.

Egnyte ↔ Google Workspace two-way sync · Redis caching with 30% lower latency

Redis · PostgreSQL · MongoDB · Qdrant

Production AI systems

Taking LLM features from demo to dependable: orchestration, validation, evaluation and latency.

Core architect, ServiceNow's prompt-to-app generative AI product

LangChain · LangGraph · RAG · agents · evals

Leadership & reliability

Leading teams, steering cross-team work, and staying calm in the war room.

Team of 8 at Kahnputers · incident commander at Atlassian · mentoring at ServiceNow

Incident command · code review · CI/CD · Playwright

Experience

Eleven years, each step up in scope

From core banking systems to commerce at global scale and generative AI.

  1. 2025 – present

    Atlassian · Software Engineer, Commerce

    • Own checkout, billing and provisioning surfaces for enterprise customers.
    • Shipped a multi-variant, feature-flagged checkout experiment that recovered conversion at the payment step.
    • Led a cross-team consolidation of two commerce surfaces and engineered checkout flows for the Data Center to Cloud migration.
    • Cut flaky end-to-end tests by 80%; incident commander in three high-severity incidents.
  2. 2024 – 2025

    ServiceNow · Staff Software Engineer, Generative AI

    • Core architect for a product that generates applications from plain-text prompts.
    • Owned LLM orchestration, prompt management and output validation; cut generation latency with parallelism and caching.
    • Set up CI/CD practices and mentored three engineers on production LLM patterns.
  3. 2023 – 2024

    Egnyte · Senior Software Developer

    • Architected real-time two-way sync between Egnyte and Google Workspace.
    • Built a Redis caching layer with 30% lower query latency, and a Microsoft integration service in Go.
  4. 2020 – 2023

    Trianz · Senior Tech Lead

    • Led the design of an enterprise CMDB and defined its event-driven telemetry patterns on Kafka and MongoDB.
  5. 2013 – 2020

    Kahnputers · MegaSoft · Team Lead, Senior Developer

    • Led an 8-person team across SaaS products and shipped an Amazon-seller keyword-research product end to end, from architecture to launch.
    • Earlier built core banking and anti-money-laundering systems for co-operative banks.

Read the case studies behind these results →

Services · Profract

How we can help

Every engagement is led by me personally and starts with a free 30-minute call, followed by a written proposal with a clear scope.

For startups

MVP to production

From idea to a launched product that won't need a rewrite at your first ten thousand users. I've shipped SaaS products from zero and led the teams that ran them.

  • Architecture and stack choices made for the next two years
  • Hands-on build across backend, frontend and infrastructure
  • AI-first products: LLM features, agents and RAG
  • Launch, monitoring and a clean handover to your team

For startups and mid-size companies

Architecture & scaling

For teams whose product works but whose systems are starting to strain.

  • Architecture and reliability reviews with a ranked plan
  • Fractional technical leadership
  • Fixing reliability, performance and data consistency under growth
  • Event-driven systems, real-time sync and caching

For product and AI teams

Production AI

Taking LLM features and agents from an impressive demo to something customers can rely on.

  • Orchestration, RAG and agent workflows
  • Output validation and guardrails
  • Evals that show what broke and why
  • Latency and cost under real traffic
AI evaluation work for labs →

How we work

What you can expect

Senior from day one.

The engineer who scopes your project is the one who leads it, with more than a decade of owning systems from first design doc to the 2 a.m. page.

Built for the bad day.

Retries, partial failures and bad inputs are the normal case in production, so we design for them first.

Everything written down.

Decisions, tradeoffs and runbooks, so your team owns the system after we hand it over.

Your team gets stronger.

Pairing and mentoring are part of every engagement, not an extra.

Writing

Notes from the work

Quick facts

About Neeraj, in short

Who is Neeraj Dana?

Neeraj Dana is the founder of Profract and a staff-level software engineer based in Bengaluru, India, with 11+ years of experience building production systems at companies including Atlassian, ServiceNow and Egnyte. He specialises in distributed and event-driven systems, real-time data sync and production AI systems.

What does Neeraj specialise in?

Distributed and event-driven systems (Kafka, microservices), real-time synchronisation and caching, production LLM systems (orchestration, RAG, agents, output validation and evaluation), and engineering leadership, including incident command.

What is Profract?

Profract is the engineering studio founded by Neeraj Dana. It helps startups build products from idea to production, helps startups and mid-size companies scale their architecture and reliability, and takes AI features and agents to production. Neeraj leads every engagement personally.

What services does Neeraj offer through Profract?

MVP to production for startups, architecture and scaling for startups and mid-size companies (reviews, fractional technical leadership, reliability and performance work), and production AI (orchestration, RAG, agents, output validation and evals). Engagements are remote and worldwide.

What has Neeraj built?

Checkout, billing and provisioning flows for enterprise customers at Atlassian; the LLM orchestration and validation layers of ServiceNow's prompt-to-app generative AI product; real-time two-way sync between Egnyte and Google Workspace; an event-driven telemetry platform at Trianz; and core banking and anti-money-laundering systems earlier in his career. Read the case studies →

Can we contract through a company and sign an NDA?

Yes. Engagements are contracted through Profract, and NDAs are signed before any code or data is shared.

Which time zones does Neeraj work with?

He is based in India (UTC+5:30). His working day overlaps fully with European business hours, and he schedules calls in US mornings or evenings as needed.

How does an engagement with Neeraj start?

With a free 30-minute call to understand the system and the goal, followed by a written proposal with a fixed scope. Email works best for the first contact, and he replies within one business day.

Contact

Tell us what you're building.

Email works best. Share what you're building or what's breaking, your stage and your timeline. You'll hear back from me within one business day.